Beyond the music
"It's #3am. I have survived another night"
#DomesticViolence is not an easy topic to discuss, and even more difficult to listen to. Everything that is tagged to it, is just plain ugly. And it doesn’t help that the conversations in the media have also labelled those who has gone through or going through a domestic violence as ‘victims’ or ‘survivors’. But can you imagine being #intheirshoes? As an outsider looking in, you will – never – truly understand how they feel. They have the utmost strength that no one on the outside can see, because those on the outside can’t, or won’t, see past the horror, the violence and the trauma.
As a friend, you might think it’s easy to just walk away, as it is pure madness not to. As a career woman in today’s world, you will never allow yourself to experience that kind of helplessness. As a man, you will never in a million years think that this could also happen to you. No one can imagine what it feels like to see what you normally watch on TV, movies – happening right in your house, in your living room… to you. This is not some random stranger lunging at you… this is someone who said they love you and this is what you “deserve”. And you close your eyes, hoping it was just a dream – not a #RepeatedDailyReality.
In the corporate world, many are reluctant to speak up about their domestic violence experience as they risk being penalised for career advancement or being labelled as emotional, unpredictable and somewhat broken. Many has been sent by HR/ line manager to OHS or to the doctors/ therapy as immediate action, and their workload reduced or responsibilities removed. This course of actions could be the worst thing to do to them, as they have already been made to feel like a failure at home and to be treated in the same way at work, makes it even worse.
At Bandjamm, we want to #ChangeTheStory… to “allow” a more #OpenConversation on domestic violence, without invoking the usual fear and horror. Our #LeapingPoint is based on a very powerful insight which has been overlooked in all the discussions about domestic violence… “Just because I am still in it, does not mean I am not planning to leave – everyday. Leaving is the most dangerous thing if I am not ready. If I leave and I am not strong enough, I will come back and it will be worse for me.“
Our campaign is a rally call for #Prevention and #Empowerment. In a relationship… the need to overpower the other person can only happen, if the other person is feeling vulnerable or having doubt of his/her self-worth. So, #StayStrong – emotionally, mentally and physically – #DontLoseFocus. We also want to “empower” those going through domestic violence… help them to #GetStrong enough – to reach that tipping point – faster – so they can leave and walk away. #ReclaimThemselves.
We at #Bandjamm, made a commitment to amplify you in everyway. So, let’s amplify the strength in all of us. #IAmStrong #WeAreResilient
The global theme for domestic violence awareness month this year 2021 is #WeAreResilient, a reminder of survivor’s resiliency as well as the collective resiliency of the domestic violence movement.
#proudtobeyourfriend, in celebration of black history month
In today’s world, our view and understanding is very much influenced by what we consume in media…maybe even tainted. We start to form an opinion and judgement, before we even take the opportunity to actively engage and find out for ourselves. We need to take a moment to remind ourselves that everything we see on media is not just a story, sometimes it’s someone’s real life.
To drive a more positive conversation on #BlackLivesMatter, we need to change the way we consume media stories of the black community. To encourage acceptance of each other within the society, we cannot start the conversation by pointing out the obvious, the things we see… the colour, the stories.
Try this for a change… close your eyes and start to truly listen. Get to know the person, by allowing the person to come into your personal space. Basically, open your heart, your ears, your mind… be a friend first, then open your eyes. By then, colour may no longer matters… and stories become reality.
At #Bandjamm, we take pride in our brand promise… ‘meeting Bandjamm is like meeting family, coming to Bandjamm is like coming home’. In line with the #BlackHistoryMonth2021 global theme #ProudToBe, we would like to share with you – our Bandjamm campaign #ProudToBeYourFriend.
Thank you to CNo, Mr. M.A.R.S, Simone and Sarah for sharing your stories with us. We, at Bandjamm is extremely proud to be your friend.